About Us

Based in the sunny streets of St. Petersburg, Florida, Pelican Dial Lab breathes new life into classic digital timepieces through expert modification. We specialize in transforming standard watches into bold, stylish accessories by integrating vibrant colored displays and premium after-market bands. Our aesthetic draws deep inspiration from coastal culture and modern streetwear, blending technical precision with a relaxed, salt-air vibe. Whether you’re hitting the office or the boardwalk, our mission is to ensure you always Stay Dialed In.